How do you differentiate yourself in the competitive retirement and assisted living community? This is a fine example of how it is done. Helen Purcell offers its residents the opportunity to live in one of the most beautiful and historically wonderful settings in Eastern Ohio. We utilized amazing photography, traditional and contemporary typography, beautiful graphics and colors to capture their personality and to tell their story with a unique brand. And their story sells itself... this is where you want to live, be cared for and enjoy life.