Rebranded for the Lumi-Lite Candle Company, the Original Cake Candle container and supporting products demaned a face lift to remain relevant in the vastly competitive decorative candle market. We determined that the modern candle consumer buys for essentially two reasons; aesthetics and scent. The new Cake Candle package creatively allows for easy scent checking via the branded scent windows, while the modern look of the exterior packaging enhances the natural beauty of the candle color and texture.